Amira Hlali

Commercial & Administrative Director

1. Professional Positioning

Business-oriented profile with a premium client experience focus, combining expertise in key account development with strong operational capabilities.

Dual strategic and hands-on skill set, with the ability to structure, negotiate, manage, and scale activities in demanding environments.

2. Key Competencies

Expertise in commercial strategy and portfolio development, including prospecting, supplier and partner negotiations, proposal drafting, and management of promotional initiatives.
Strong command of operational management, internal process implementation, administrative and financial follow-up, performance analysis, and cross-functional coordination.
Proven experience in the luxury sector and VIP client management, including personal shopping, organization of exclusive events, and optimization of the customer experience.
Proficient in performance management tools and ERP/CRM systems, including SAP, Salesforce, and QlikView.

3. Major Achievements

Full structuring and strategic management of a luxury showroom, including pricing strategy, supplier negotiations, consignment agreements, and marketing development.
Management and retention of VIP clientele at Galeries Lafayette, coordinating premium service providers and driving business development.
Management and optimization of strategic accounts at Nestlé, acting as the interface between sales, logistics, and finance, improving client performance and product availability rates.
Commercial development at Bolton Group, an international multi-division FMCG company, managing portfolio growth and activation initiatives.

4. Education

Master's Degree in International Business – ISC Paris
Bachelor's Degree in International Law – Sorbonne Paris

5. Strategic Summary

Hybrid profile combining business expertise, administrative management, and legal background, capable of structuring activities, managing strategic accounts, and delivering a differentiated client experience.

Experience gained in international and premium environments, with strong analytical, negotiation, and performance management capabilities.

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